http://changeorder.mintz-hoke.com/ Change Order: Change is the order of the day. en-gb http://changeorder.mintz-hoke.com/article.php?a=32 The latest issue of BtoBOnline.com has a great article by Richard Karpinski about what he calls "word-of-mouth" marketing. It's as good a label as any for the newest communications methods, blending newly developed online strategies with longstanding http://changeorder.mintz-hoke.com/article.php?a=31 Both sides of the battle over Justice Sandra Day O'Connor's replacement will focus heavily on influencing the media and elected officials via blogs and email. Organizations like Planned Parenthood and Focus On The Family will be supplying individual http://changeorder.mintz-hoke.com/article.php?a=30 I'm sure you've noticed the two-month gap between postings here on Change Order. We didn't give up - we just realized that we had more work to do to ensure the value of this blog, so we did it. We're smarter about how people get their information, an http://changeorder.mintz-hoke.com/article.php?a=29 Cindy Sullivan of Cymfony is the latest blogger I've read who has been critical of the Captain Morgan Rum "flog" -- a fake blog, written by a "character" instead of a real, identified individual or group.  Most bloggers share the opinion that a blo http://changeorder.mintz-hoke.com/article.php?a=27 Those of us who believe in the expanding impact of blogging in the PR game have to wonder when the folks running the major search engines are going to catch up.  The reality is, most people now know Google, Yahoo and their peers (actually, those tw http://changeorder.mintz-hoke.com/article.php?a=26 An organization called the Plain English Campaign recently awarded its 2004 Golden Bull Awards for spectacular examples of corporate gibberish.  The winners included the following jaw-dropper from a report of something called The Genius Project at http://changeorder.mintz-hoke.com/article.php?a=22 The publisher of Red Herring, the bible of the dot.com era, has launched a new blogozine called AlwaysOn , which (of course) is integrated with a weblog full of ideas from some of the tech biz world's smartest thinkers. But it would be a mistake to http://changeorder.mintz-hoke.com/article.php?a=21 On a tip from Steve Rubel's MicroPersuasion , I found Purina's RSS feed page , a perfect example of how to use RSS to build customer relationships. Take a look at the future of branding. http://changeorder.mintz-hoke.com/article.php?a=19 Maybe payoffs to journalists aren't such a bad PR tactic.  Ask Armstrong Williams, the so-called journalist paid off by Ketchum to promote the Department of Education (without acknowledging he was on the payroll) -- see "PR Doesn't Include Payoffs" http://changeorder.mintz-hoke.com/article.php?a=18 When I bring up blogs to many marketers, sooner or later they make the comment, “I can see their growing importance in politics.   But I don’t see where they fit in brand marketing.”   To them, bloggers are like the cranky curmudgeons who attend http://changeorder.mintz-hoke.com/article.php?a=4 I could not believe the Wall Street Journal's take on the Armstrong Williams story today -- they used it as justification for a story on the rebound of the PR industry! How the payoff of a so-called journalist demonstrates the renewed vigor of PR esc http://changeorder.mintz-hoke.com/article.php?a=17 A pre-Valentine's Day ode to commitment: In selecting case studies for inclusion in a presentation the other day, I found myself looking with fresh eyes at the Wiremold Company, a longtime client of ours. Wiremold makes wire and cable management sys http://changeorder.mintz-hoke.com/article.php?a=16 I occasionally google our agency's name, to see how and where we're showing up, and whether I missed any mentions in the media. Today, as I scanned down the third page (I usually stop around five), I found a link I didn't recognize, although it quote http://changeorder.mintz-hoke.com/article.php?a=15 As a novice blogger, I’ve struggled with one of the primary philosophical concepts (oh, boy, this is too heavy already) espoused by blogging disciples – the one that says the multi-opinionated babble (or Babel) of opinion on any issue that occurs i http://changeorder.mintz-hoke.com/article.php?a=3 According to a 2002 report by Jupiter Research, two-thirds of consumers say their perception of a brand is determined by word-of-mouth.   Al Ries, the father of positioning, titled a recent book “The Fall of Advertising and the Rise of PR,” affirming http://changeorder.mintz-hoke.com/article.php?a=5 Good article by Bob Cargill in Digital Bulletin today on why marketeers should blog .  A concise argument for benefits of blogging, as well as good recommendations on how to blog effectively.  I think toughest of his 10 reasons is #2 -- candor is tou