http://changeorder.mintz-hoke.com/ Change Order: Change is the order of the day. en-gb http://changeorder.mintz-hoke.com/article.php?a=104 Anyone who missed the dotcom run up in the late 90s should have been in NYC last week at the yearly Advertising and Technology extravaganza that is Ad:Tech. Not since late 2000 have I see so many engaged young people in black, and felt the air a buzz http://changeorder.mintz-hoke.com/article.php?a=86 Two current viral marketing campaigns worth noting...If you spend your evenings surfing the back waters of the Internet, you are probably thinking, "oh SoaP...that is so done", but for those of you with lives beyond the 1024 x 768 screen, here is a s http://changeorder.mintz-hoke.com/article.php?a=71 Well it was bound to happen sooner or later...it would seem sooner. Today NBC announced they will be promoting their fall lineup on YouTube.com. A year plus a few months old, YouTube.com has proven that increased bandwidth penetration does make a dif http://changeorder.mintz-hoke.com/article.php?a=68 For the last few months Andrew and I have been discussing next generation websites that become your “broadcast channel”. Witness Rocket Boom, a daily three-minute online newscast, that debuted on October 26, 2004.  Now 300,000 &ldquo http://changeorder.mintz-hoke.com/article.php?a=45 TV has changed forever, finally and thank goodness. Case in point, the announcements this week of the TiVo / Yahoo alliance, followed by the NBC and CBS decision to offer commercial-free streams of popular shows for 99 cents. TV is finally shaking of http://changeorder.mintz-hoke.com/article.php?a=44 The Importance of Content Distribution. Perhaps because of the conversation circling through Interactive and PR these days, I keep seeing the critical link between PR and Search. Yesterday it was the idea of "search aftershock", releasing important c http://changeorder.mintz-hoke.com/article.php?a=43 Moving from the age of interruption to the age of engagement.Today started with the "Age of Engagement, A Point of View" presented by Cindy Gallop, former Chairman BBH, and James Surowiecki, writer for the New Yorker.The focus of both was that collec http://changeorder.mintz-hoke.com/article.php?a=42 Kicked off by a woman in fairy costume (wings included), this years Ad Tech opened with hyperbole. The biggest tech event in the history of the world, 8,000 particpants etc. The wings it turned out were for a lunchtime event involving costumes and RS