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<title>Change Order</title>
<link>http://changeorder.mintz-hoke.com/</link>
<description>Change Order: Change is the order of the day.</description>
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<title>Never give in to lazy fact checkers</title>
<link>http://changeorder.mintz-hoke.com/article.php?a=119</link>
<description> I wonder if Winston Churchill would be amused or annoyed if he knew of all the brilliant quotes and witticisms attributed to him that he never actually wrote or said.   I'll answer my own question. I think he'd find the assumption that any clever st</description>
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<title>Culture:Gravity</title>
<link>http://changeorder.mintz-hoke.com/article.php?a=113</link>
<description>   I've come to believe that culture is at once the most powerful, and least easily perceived, influencer of human behavior. Like gravity, which is one of the four fundamental forces controlling the universe, culture is an all-pervasive web of attrac</description>
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<title>The lament of a car contrarian.</title>
<link>http://changeorder.mintz-hoke.com/article.php?a=112</link>
<description>   I drive an Audi Allroad. It's what you'd describe as a sporty station wagon. It's my second one. It's the perfect car for me. It's so perfect, I can find no other vehicle that even comes close. Believe me, I've looked.   Audi is no longer going to</description>
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<title>Your brain on creativity.</title>
<link>http://changeorder.mintz-hoke.com/article.php?a=111</link>
<description>   My colleague Wayne Waaramaa, who is aware of my fascination with neurobiology, sent me this link to an article in CIO magazine discussing how the human brain physically reacts to change.   Not too well, it turns out.   http://www.cio.com/archive/0</description>
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<title>Don't worry, be reasonably happy.</title>
<link>http://changeorder.mintz-hoke.com/article.php?a=109</link>
<description> Gregg Easterbrook, in his book  The Progress Paradox: How Life Gets Better While People Feel Worse,  makes a compelling argument that people's anxiety intensifies as social and economic well being improves. Thus the paradox. Whether you buy the unde</description>
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<title>The natural order of creativity</title>
<link>http://changeorder.mintz-hoke.com/article.php?a=108</link>
<description> I was a college student in the early 1970's. This was the golden age of goofing off. First, you had a full range of social and political issues to distract you from the core curriculum, aided and abetted by the radical professoriate ("In solidarity </description>
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<title>The Short Happy Ad Career Of Ernest Hemingway.</title>
<link>http://changeorder.mintz-hoke.com/article.php?a=100</link>
<description>From Slate Magazine:  "A new book of Hemingway arcana,    Hemingway and the Mechanism of Fame: Statements, Public Letters, Introductions, Forewords, Prefaces, Blurbs, Reviews, and Endorsements    (2006), demonstrates that when self-promotion is done </description>
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<title>Writer writes about people writing</title>
<link>http://changeorder.mintz-hoke.com/article.php?a=83</link>
<description> Somebody once said - I used to think it was Ernest Hemingway, but now I'm not sure -"Writers are people who write."  This was the sort of seemingly moronic minimalism that got the big guy in a lot of trouble. The political climate within the arts an</description>
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<title>Made you blink.1</title>
<link>http://changeorder.mintz-hoke.com/article.php?a=82</link>
<description> If you work in the communications business, and you haven't read  Blink  yet by Malcolm Gladwell, you better think about grabbing a copy to take along on vacation. Gladwell may have coined a contemporary term with  The Tipping Point , a very good bo</description>
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<title>Thumbs up? Thumbs down?  Who cares?</title>
<link>http://changeorder.mintz-hoke.com/article.php?a=79</link>
<description> A.O. Scott, film critic for the  New York Times , thinks the current disconnect between the judgment of reviewers and box-office receipts is part of a natural cycle.  http://www.nytimes.com/2006/07/18/movies/18crit.html?th&amp;emc=th . He thinks it will</description>
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<title>The Road to Successful Branding is Paved with Professional Objectivity</title>
<link>http://changeorder.mintz-hoke.com/article.php?a=57</link>
<description> An effective brand identity can only grow out of a company's intrinsic nature.  It must be firmly grounded in genuine attributes, in what makes us the kind of company, and people, we truly are.     But sometimes a company's brand stewards have an i</description>
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<title>Essentially obvious, but no less true.</title>
<link>http://changeorder.mintz-hoke.com/article.php?a=54</link>
<description> Just like the Bill of Rights, these Essentials of branding are pretty self-evident. But that doesn't make them easy to implement. In fact, the hard work of running a company worthy of premium brand status is both the heart and the challenge of the w</description>
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<title>Mintz &amp; Hoke's  Brand Essentials.  Thoughts on developing and nurturing an effective brand identity.</title>
<link>http://changeorder.mintz-hoke.com/article.php?a=52</link>
<description>  To search for and identify recurring patterns within highly complex systems is a happy pursuit shared by scientists, economists and brand managers alike. Having been actively involved in developing, stewarding and revitalizing brands for over twent</description>
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<title>All I can offer you is blood, sweat and change orders.</title>
<link>http://changeorder.mintz-hoke.com/article.php?a=48</link>
<description>  A permanent fixture on my bulletin board is a portrait of Winston Churchill. As the only person I know who has actually read  History of the English Speaking Peoples , as well as all six volumes of  The Second World War , I'm clearly an unabashed a</description>
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<title>Truth in advertising</title>
<link>http://changeorder.mintz-hoke.com/article.php?a=20</link>
<description>  There's an old donut shop in Avon called Luke's. Founded by a guy named Luke, as it turns out, who literally had a revelation from God while standing on that exact spot telling him to build and run a donut shop. Which he did. It was a good tip from</description>
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<title>Shall we dance?</title>
<link>http://changeorder.mintz-hoke.com/article.php?a=14</link>
<description>When you're watching TV tonight count how many spots feature people dancing, especially in uncustomary venues, like office cubicles or street corners. Also notice the recurring use of crowds, or in the case of the latest Blockbuster campaign, dancing</description>
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<title>The revolution will be webcast</title>
<link>http://changeorder.mintz-hoke.com/article.php?a=10</link>
<description>People who work in marketing communications should all know by now that the revolution launched by the Internet is in full force.  We know that for sure, but that's about all we know.  The ultimate outcome is unclear, though there's no lack of opin</description>
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<title>Good riddance to Crossfire</title>
<link>http://changeorder.mintz-hoke.com/article.php?a=11</link>
<description>I was in the checkout line unloading a pile of toys. I put a big stuffed dog at the head of the line, pointed to it and said, "Sit. Stay." The woman running the cash register, who was still occupied with the shopper ahead of me, said to the same inan</description>
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<title>Hah!  Made you blink.</title>
<link>http://changeorder.mintz-hoke.com/article.php?a=12</link>
<description> I haven't read  Blink  yet by Malcolm Gladwell, but I probably will, because reviewers have convinced me that his thesis is highly relevant to what we do around here to make a living.     He talks about the power, actually the superiority</description>
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