http://changeorder.mintz-hoke.com/ Change Order: Change is the order of the day. en-gb http://changeorder.mintz-hoke.com/article.php?a=76 I have always thought that Philips Electronics brand position and campaign theme 'Sense and Simplicity' is really smart. It's agreat way to differentiate a brand in a categorythat playsa constant game of catch-up. I thought it well worth taking not http://changeorder.mintz-hoke.com/article.php?a=75 The World Cup is almost over - just the big game to go. One imagines that sometime next week sponsors will start the task of evaluating what they actually got for their millions. Boardrooms will be full of nervous marketing exec's justifying their http://changeorder.mintz-hoke.com/article.php?a=33 Why has product design returned to the forefront of marketers' consciousness? Sure, the Mini and I-Pod have had obvious impact. But look at P&G , whose CEO wants to make the company "number one" in product design globally. Their new Kandoo brand of