Wednesday, July 23 2008 @ 02:35 PM EDT
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Working in an agency these days is like surfing the Banzai Pipeline - sometimes it's a heady exhilarating rush sometimes you win the prize, sometimes you get wet, and occasionally you get pounded so hard your head spins.
Viral Marketing - It
Friday, July 18, 2008
Is it me, or does it seem as though every major consumer brand is coming up with a "viral" campaign? You can't make great viral campaigns happen. Many appear forced and/or are trying far too hard. The best ones grow and evolve on their own, without any marketing gimmicks. ...
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Bill Field
Posted @ 04:56 PM EST
House Calls, Anyone?
Thursday, July 3, 2008
It's almost inconceivable to believe that not too many years ago doctors made house calls. They'd turn up with their little black bag and stethoscope to check on patients. Imagine that happening in '08! Today it's extremely difficult to get an appointment with doctors ...
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Bill Field
Posted @ 10:39 AM EST
The New TV Dad
Friday, June 20, 2008
Father's Day has just come and gone and it's a good time to do a little introspective thinking on the subject of how fathers are portrayed in television. For years, fathers have been portrayed in various television sitcoms and commercials as bungling idiots and doofusses who ...
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Bill Field
Posted @ 10:36 AM EST
Screw It! Let's Ride
Friday, June 13, 2008
Everywhere you turn today it seems as though pessimism abounds; in everyday conversations, news, the economy or the environment. It's all about doom and gloom. Talk of the dreaded "R" word is pervasive. Some pundits are hinting about a depression. One thing is for sure, ...
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Bill Field
Posted @ 10:17 AM EST
Put Me in Coach, I'm Ready to Play
Thursday, May 29, 2008
John Fogerty's song in Bull Durham, Centerfield , is a great song within a classic scene in one of the all time best baseball movies. Everyone has begged their coaches to "put them in, because they're ready to play." Think about it, how many coaches have we had in our ...
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Bill Field
Posted @ 10:32 AM EST
Back to Your Roots!!
Monday, May 12, 2008
After having been in business for close to three decades, you can almost predict what's going to happen in the business world. The minute there's an economic downturn or talk of a recession, companies start to cut back on their branding efforts and go really conservative ...
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Bill Field
Posted @ 08:45 AM EST
Dead Brands Walking
Thursday, April 24, 2008
Is it possible to redefine a "commodity" category? After all, a commodity is a commodity. But not so in the airline industry, especially those carriers in the United States , where they are doing everything in their power to bring their product to the depths far below a ...
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Bill Field
Posted @ 11:17 AM EST
A Case of Mirror Images
Tuesday, April 1, 2008
After watching a lot of sports over the past few months it seems to me that Gatorade and Nike either exchange notes, copy each other and or are in a secret deal with each other. Their marketing and advertising efforts are eerily similar. They both seem to have a lot of ...
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Bill Field
Posted @ 11:03 AM EST
An Afternoon's Musing On Advertising
Thursday, March 13, 2008
Some random thoughts while sitting in the Radisson in Kalamazoo , Michigan , after a productive new business meeting. There is nothing like the high of a new business pitch. It is what makes the communications business great. The new Avis campaign strikes a chord ...
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Bill Field
Posted @ 01:53 PM EST
There's Something in the "Air"
Friday, February 29, 2008
Everywhere you look these days you'll see a brand or brand name attached with "Air." After all, air is essential to our very well being. It's the one thing you just can't do without. It seems like marketers subscribe to this thinking in their naming conventions. " ...
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Bill Field
Posted @ 02:11 PM EST
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